MEET OUR
FOUNDER
Ghilianie “Gee” Soto is a communications strategist, storyteller, and brand advisor who helps purpose-driven founders and organizations grow through strategic storytelling, visibility, and influence.
She has led narrative strategy and campaign work for global brands and institutions including PepsiCo, Accenture, UNICEF, United way, and Feeding America — shaping stories that connect with audiences and drive measurable impact. Her editorial and thought leadership work has appeared in Fast Company and CIO Magazine, and her Changemakers storytelling series was featured at the 2025 Sundance Film Festival.
Born in Newark, New Jersey to a Puerto Rican and Dominican family, Ghilianie built her career through discipline, vision, and creative rigor. That journey informs her mission to elevate underrepresented voices and help brands lead with clarity, purpose, and confidence.
As a bilingual strategist (English + Spanish), she brings cultural fluency and strategic precision to every partnership. Her work goes beyond media moments, focuses on creating brand ecosystems that support long-term visibility, trust, and growth.
Honey + Hype is her life’s work in motion — a storytelling and strategic communications collective for founders, creators, and organizations ready to grow with intention.
Ghilianie Soto
Founder
Where heart meets strategy.
Why Honey + Hype?
Powerful brands aren’t built on visibility alone. They’re built on truth, clarity, and intention, paired with strategy that knows how to scale.
At Honey + Hype, we believe your story deserves both depth and momentum. We protect the heart of who you are while building the visibility that moves you forward.
You bring the Honey.
We bring the hype.
The Honey
Honey is the truth behind your brand — your story, your purpose, your point of view. It’s what makes people trust you, believe in you, and choose you. Without it, visibility has no depth and growth doesn’t last.
The Hype
Hype is where storytelling meets strategy. It’s the amplification, positioning, and intentional visibility that places your brand in front of the right audiences — clients, partners, media, and communities — and turns story into opportunity.
Together, Honey + Hype creates brands that are not just seen, but remembered.
Our Pillars
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We help you define who you are, what you stand for, and how to communicate it with confidence and precision.
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We don’t chase attention. We build relevance, authority, and momentum with the audiences that matter most.
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We align storytelling, strategy, and visibility to support long-term impact — not one-off moments.