Stories With Soul.
Strategy With Hype.
Meet Our Founder
Meet Our Founder
Ghilianie “Gee” Soto is a communications strategist, storyteller, and brand advisor who helps purpose-driven founders and organizations grow through strategic storytelling and visibility.
She has led narrative strategy and campaign work across global brands including PepsiCo, Accenture, UNICEF, Gatorade, Kroger, and No Kid Hungry—building stories that not only connect, but convert. Her thought leadership and editorial work has appeared in Fast Company and CIO Magazine, and her Changemakers storytelling series was featured at the 2025 Sundance Film Festival.
Born in Newark, New Jersey to a Puerto Rican and Dominican family, Ghilianie built her career without traditional access or connections—relying on discipline, vision, and relentless creativity to shape her path. That journey fuels her mission today: to elevate underestimated voices and build brands that are rooted in purpose and impact.
Ghilianie Soto
Founder
As a bilingual strategist (English + Spanish), she brings depth, cultural fluency, and strategic clarity to every partnership—bridging storytelling with brand growth, partnerships, and thought leadership. Her approach goes beyond media hits; she builds strategic communication systems that increase trust, authority, and long-term visibility.
Honey + Hype is her life’s work in motion—a storytelling and strategic communications collective for entrepreneurs, creators, and organizations that want to grow with authenticity, influence, and meaningful reach.
we believe the most powerful brands are built at the intersection of heart and strategy.
Why Honey + Hype?
Your story is bigger than a logo or a campaign — it’s the foundation of your business, your credibility, and your impact. Our work protects the heart of who you are while building the visibility that moves you forward.
You bring the Honey
The honey is the truth behind your brand — your story, your purpose, your why. It’s the part of your business that makes people believe in you and choose you. Without Honey, visibility has no depth and growth doesn't last.
We bring the Hype
Hype is where storytelling meets strategy. It’s the amplification, positioning, and visibility that places your brand in front of the right people — clients, partners, media, and communities. Hype turns story into opportunity, building recognition and momentum with intention.
Our promise: to honor your truth and pair it with bold strategy designed for meaningful, sustainable growth
Our Pillars
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Know who you are and own your story.
Every powerful brand starts with truth. We uncover the real story behind your work and shape it into a clear, compelling message that connects. When your voice is anchored in authenticity, your audience feels it — and responds. -
Show up where it matters.
Visibility is powerful when it’s intentional. Once your story is clear, we design a strategic roadmap to amplify it — placing your voice in aligned spaces through storytelling, PR, partnerships, and thought leadership opportunities. -
Turn connection into opportunity.
Hype isn’t just noise — it’s momentum that leads somewhere. We turn visibility into real outcomes: clients, partnerships, opportunities, and sustained brand authority. Because awareness means nothing if it doesn’t move you forward.