MEET OUR
FOUNDER
Ghilianie “Gee” Soto is a communications strategist, storyteller, and brand advisor who helps purpose-driven founders and organizations grow through strategic storytelling and visibility.
She has led narrative strategy and campaign work for brands including PepsiCo, Accenture, UNICEF, Gatorade, and Feeding America, shaping stories that connect with audiences and spark measurable impact. Her editorial and thought leadership work has appeared in Fast Company and CIO Magazine, and her Changemakers storytelling series was featured at the 2025 Sundance Film Festival.
Born in Newark, New Jersey to a Puerto Rican and Dominican family, Ghilianie built her career without traditional access or connections, relying on discipline, vision, and relentless creativity. That journey fuels her mission to elevate underestimated voices and build brands rooted in purpose and impact.
As a bilingual strategist (English and Spanish), she brings cultural fluency and strategic clarity to every partnership, bridging storytelling with brand growth, partnerships, and thought leadership. Her approach goes beyond media hits and focuses on creating communication systems that build trust, authority, and long-term visibility.
Honey + Hype is her life’s work in motion, a storytelling and strategic communications collective for entrepreneurs, creators, and organizations that want to grow with authenticity, influence, and meaningful reach.
Ghilianie Soto
Founder
we believe powerful brands live where heart meets strategy.
Why Honey + Hype?
Your story is more than a logo or campaign. It shapes trust, credibility, and impact. We protect the heart of who you are while building the visibility that moves you forward.
You bring the Honey
The honey is the truth behind your brand — your story, your purpose, your why. It’s the part of your business that makes people believe in you and choose you. Without Honey, visibility has no depth and growth doesn't last.
We bring the Hype
Hype is where storytelling meets strategy. It’s the amplification, positioning, and visibility that places your brand in front of the right people — clients, partners, media, and communities. Hype turns story into opportunity, building recognition and momentum with intention.
Our promise: to honor your truth and pair it with bold strategy designed for meaningful, sustainable growth
Our Pillars
-
Own your story.
Every strong brand starts with truth. We uncover the real story behind your work and shape it into a clear, compelling message your audience can feel and trust. -
Show up where it matters.
Visibility works when it’s intentional. Once your story is clear, we build a strategic roadmap that amplifies it through aligned storytelling, PR, partnerships, and thought leadership. -
Turn connection into opportunity.
Visibility is only the beginning. We turn awareness into real outcomes by building momentum that leads to clients, partnerships, and sustained brand authority.